Key Performance Indicators (KPIs) are essential metrics that help marketers measure the success and effectiveness of their marketing efforts. The specific KPIs that are important will depend on the marketing goals and strategies of each organization. However, here is a list of some important KPIs in marketing:Conversion Rate: The percentage of webs...
Using AI (Artificial Intelligence) in e-commerce can significantly enhance various aspects of online retail operations, providing benefits to both businesses and customers. Here are some key areas where AI is commonly employed in e-commerce:Personalization: AI can analyze user behavior, purchase history, and preferences to offer personalized produc...
Ecommerce common metrics like LTV and AOV, you may be overlooking other key metrics that can inform operational efficiencies/inefficiencies and provide valuable insights that can directly impact your bottom line.Here, we've compiled a shortlist of the top ecommerce metrics you should measure to help maximize profitability and manage your brand in 2...
Ecommerce stores may need to follow specific procedures and techniques to measure their store's performance accurately.Choose the right ecommerce metrics to track.Ensure your analytics are set up correctly.Install Enhanced Ecommerce.Track the source of your conversions.Build an ecommerce dashboard for ecommerce reports.Monitor the conversion rate o...
What is SMAC?SMAC quite literally means social, mobile, analytics, and cloud. It’s not meant to be a mind bender, but what is it really? The core concept of SMAC includes the intersection of four important digital marketing philosophies that drive business today.The four technologies are defined as follows:Social: Includes a business’s social m...
1. Identify Your Target AudienceBefore you even begin to think about which keywords to target for your website, you need to consider who exactly you are targeting with your content. Who is your ideal customer or reader? Who are you trying to reach with your website?2. Brainstorm KeywordsOnce you have identified your target audience, it's time to br...
WhatsApp marketing services are a great way to reach out to customers in an engaging and cost-effective way. It is an efficient way of communicating with customers by leveraging the popular messaging platform as a medium for promotional content. WhatsApp marketing services can help you to reach out to customers in a timely and cost-effective way, a...
1. Send Reminder Emails: Sending reminder emails to customers who have abandoned their carts is a great way to encourage them to complete their purchase. Include product pictures, discount codes, and helpful customer service information to make the process easier.2. Offer incentives: Offering incentives such as free shipping, discounts, or bonus it...
List of techniques increase the sales in E-commerce:1. Use targeted search engine marketing (SEM) campaigns.2. Introduce cross-sell and up-sell options.3. Invest in email marketing.4. Utilize user-generated content (UGC).5. Improve website speed and performance.6. Create personalized customer experiences.7. Implement dynamic product recommendations...
1. Set a Schedule: Create a daily schedule that includes your work, family, and leisure time. Break down tasks into smaller, manageable chunks, and assign each one a specific time. 2. Plan Ahead: Schedule larger tasks or projects far in advance to avoid last-minute scrambling and stress. 3. Make To-Do Lists: Prioritize tasks based on urgency ...
Leadership, Finance, Operations, Growth, Product, Service, Sales, Marketing