CRM

Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

What are the four types of CRM systems?

Operational CRM systems

Analytical CRM systems

Collaborative CRM systems

Strategic CRM systems

What are the four pillars of CRM?

A successful implementation of CRM is majorly built on four pillars such as workforce, strategy, processes and technology. To design any CRM process we need to consider each of these elements which if ignored, may result in failure of CRM implementation.

CRM implementation needs to consider these four core components: 

Technology (applications and infrastructure)

Strategy (business goals and objectives)

Process (procedures and business rules)

People (organizational structure, skills, and incentives).