What is SMAC?
SMAC quite literally means social, mobile, analytics, and cloud. It’s not meant to be a mind bender, but what is it really? The core concept of SMAC includes the intersection of four important digital marketing philosophies that drive business today.
The four technologies are defined as follows:
Social: Includes a business’s social media presence, incorporating interfaces and schedules with platforms like Facebook, Twitter, Snapchat and more.
Mobile: Serves as the blanket name for all smart technologies that access the internet and are handheld, including phone, tablet and watch.
Analytics: Produces results and feedback from large amounts of information. In our world of big data, analytics help make sense of reams of information by analyzing customer-provided data or social stats.
Cloud: Serves as an internet platform. At this point, we’re all familiar with the cloud, but for definition’s sake, the cloud is a philosophy viewing the internet as more than a source of information but as a platform with which to build speedy digital apps and websites.
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