Programmatic advertising

Programmatic advertising is the automated buying and selling of digital ad space by leveraging software and algorithms to purchase display, video, and other types of advertising. The process enables advertisers to target and reach specific audiences more efficiently and quickly than manually buying ads. It is a form of digital marketing that is automated, data-driven and target audience-focused.

Programmatic advertising techniques include leveraging data to understand a customer’s needs, using automated bidding to purchase ad inventory, creating custom segments to target customers, using machine learning to optimize campaigns, and utilizing analytics to measure performance.

Data is used to understand customer needs and create custom segments to target them. Automated bidding enables marketers to buy ad inventory efficiently. Machine learning is used to optimize campaigns in real-time, and analytics are used to measure performance. Programmatic advertising has become increasingly popular, as it allows marketers to quickly target the right people and reach them with the right message.


Programmatic advertising techniques include:

• Automated bidding: Programmatic advertising systems provide advertisers the ability to set automated bids based on the value of their target audience. This allows for the optimization of campaigns in real-time.

• Targeted audience segmentation: Programmatic advertising systems allow advertisers to segment audiences into highly specific categories and set bids accordingly.

• Re-marketing and retargeting: Programmatic advertising systems allow advertisers to retarget ads to users who have already interacted with their site or product, allowing them to further refine their audience targeting.

• Real-time bidding: Programmatic advertising systems use real-time data to determine the value of each ad impression. This allows for more efficient and cost-effective allocation of ad space.

• Creative optimization: Programmatic advertising systems allow advertisers to test different versions of ads and optimize ad performance in real-time.

• Contextual targeting: Programmatic advertising systems allow advertisers to target ads based on the context of the site or page on which the ad appears. This allows for more precise targeting of ads.