Important Data For Measuring E-commerce Stores Performance

Ecommerce stores may need to follow specific procedures and techniques to measure their store's performance accurately.

• Choose the right ecommerce metrics to track.
• Ensure your analytics are set up correctly.
• Install Enhanced Ecommerce.
• Track the source of your conversions.
• Build an ecommerce dashboard for ecommerce reports.
• Monitor the conversion rate of your store.
• Gain valuable insights from demographics and interests reporting.
• Optimize default channel grouping.
• Create custom audience segments from customer data.
• Sync your customer segments to email.
• Monitor new sales compared to inventory levels.
• Track the ROI of channels in paid ad campaigns.
• Pay close attention to first-time buyers.
• Generate daily snapshots and scheduled reports.
• Track individual products and product categories over time.